Branding
Plant Junkie
Industry
Food & Beverage
Year
2024
Client
University of Akron
The design for Plant Junkie’s vegan menu is playful, vibrant, and closely aligned with the restaurant’s values and audience. A fresh pink and green color palette reflects the natural energy of fruits and vegetables, while giving the menu a bright, inviting feel.
Hand-drawn illustrations of veggies and dishes add a personal, artistic touch that makes the menu feel handcrafted and fun. This approach highlights the brand’s focus on fresh, whole ingredients and encourages diners to engage with the menu visually.
Hippie-inspired, tropical-style fonts add personality and reinforce a relaxed, boho vibe that appeals to Plant Junkie’s free-spirited, health-conscious community.
Overall, the design balances fun with function, capturing the heart of Plant Junkie’s mission: fresh, feel-good food made with care.