The Soap Rack

The Soap Rack is a bath and body brand that creates small-batch products with love and sustainability in mind. The brand identity captures this spirit through a unique logo mark: a stylized, geometric design inspired by the handmade soap-making process. The logo is divided into square sections that reflect how soap is traditionally cut and distributed. Each square features a different pattern, representing the variety of scents and experiences The Soap Rack offers.

The color palette is carefully chosen to reflect the brand’s personality, balancing boldness with natural elegance. Each color plays a role in expressing The Soap Rack’s values of self-care, creativity, and sustainability, while helping products stand out on the shelf and feel cohesive as a collection.

This branding system is designed to feel fresh, thoughtful, and rooted in craft, just like the products themselves.