Mad Mac

Mad Mac is a bold mac and cheese brand that invites adventurous eaters to step outside the ordinary. Focused on fun, unexpected flavors, Mad Mac dares buyers to try something new with every bite. The brand’s energy is playful, daring, and made for those who crave something different.

Inspired by the viral success of the One Chip Challenge, Mad Mac’s packaging is designed to build curiosity and excitement. Each set comes in a unique outer package that holds three different flavor boxes, creating a flavor experience that feels like an edible challenge or flavor adventure.

The visual identity features strong, modern type with noodle-like curves, giving the design a sense of movement and personality. Bold colors and eye-catching layouts help reinforce the idea that Mad Mac isn’t your average mac and cheese.